Career Journey
Digital MEdia Specialist
Live Nation Entertainment
March 2024 – Present
Highlights
Supporting the Paid Marketing team with all things related to campaign tracking and reporting. From building custom pixels, to setting up tracking in Meta, Google and TikTok, to compiling all our reports for analysis, our goal is to collect meaningful and accurate data.
Skills
Skills
Highlights
Supported the Paid Marketing team at Live Nation in planning marketing budgets, executing advertising campaigns, analyzing performance/customer data, and managing invoicing/vendor relationships Canada-wide.
Digital Paid Media + Finance Coordinator
Live Nation Entertainment
May 2022 – March 2024
Social Media Manager
Reformotiv Physio + Pilates
July 2020 – April 2022
Highlights
Consolidated three platforms into a single integrated system and developed a metric tracking system to measure progress
Increased website traffic by 12.3% over 6 months
Skills
Skills
Highlights
Helped multiple small businesses discover and communicate their unique selling proposition to create a distinct identity amongst competitors, increasing online booking conversions.
Freelance website designer
January 2022 – August 2024
Bhangra Dance Instructor
January 2019 – Present
Highlights
Founded and grew a Bhangra dance class in Vancouver, establishing a dedicated community through weekly classes – Snacks always provided! (Check out @BhangrawithGA!)
Skills
Skills
Highlights
Built confidence in the ability to communicate with a large team of individuals to accomplish a common goal while under pressure.
Learned to make a great cocktail.
SErver + Bartender
Nuba Restaurant Group
May 2018 – March 2020